Digitalisation
Our top priorities for digitalization

Our top priorities for digitalization

Digitalisation

For Flotte Hamburg, digitization is not an end in itself, but a drive and concrete tool to support the concept of overarching fleet management and accelerate the environmentally friendly orientation.

Flotte Hamburg wants to present its employees and stakeholders with a vision and a clear strategy for its development into a modern, fully-digitalised shipping company. Our digitalisation strategy should also address the needs of our employees and show them the added value that digitalisation creates by means of specific projects focussed on the improvement of work processes. The employees should be relieved of unnecessary tasks and be able to concentrate on our core business instead. Digitalisation helps achieve this by enabling us to automate certain recurring tasks.

About 85% of our digitalisation activities focus on daily processes and workflow organisation, but we still take time to examine the innovative, digital topics of the future.

Organisation and Processes

The digitalisation of our organisation and processes is our top priority.

Examples include:

  • Closer coordination between dispatch, fleet engineering and ships through the introduction of suitable digital communication tools and the provision of intranet access on the ships.
     
  • An integrated scheduling system for ships and personnel provides employees with a common overview, reduces the time and effort required for coordination, and ensures the digital integration of staff aboard our vessels.
     
  • Analogue processes are digitised step by step.

Innovation and Future

Flotte Hamburg aims to be a digital pioneer and act as a test bed for maritime innovations in port logistics. While innovation and future technologies have a lower priority than the digitalisation of the organisation and processes, they are essential to the future of Flotte Hamburg and will therefore be addressed at the same time as higher priority topics.

The following technologies have been identified as very promising:

  • Big data – analysis and use of ship data.
     
  • Drones and robots, for example in water depth maintenance or to support the tasks of police and firefighters.
     
  • Virtual reality - e.g. to improve training measures or repair and maintenance tasks.

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